An evolution of Cetaphil's global campaign "We Do Skin. You Do You."

Following the successful launch of the campaign, we introduced a fresh new science design system, and new ownable assets that elevate the products and highlight ingredients. We also refresh the photography to have a lighter and brighter feel to communicate Cetaphil's leadership in skin science and dermocosmetics.

Project Details:

Executive Creative Director: Liz Gumbinner, Megan Penmann

Head of Design: Melatan Riden

Design: In collaboration with Joyce Shi

Typeface(s) used: Space Grotesk, ABC Whyte