Differin is an RX, prescription-strength acne treatment product by Galderma, with a different approach to advancing acne science. A new design system and art direction were created to support its brand evolution to tap into the Gen-Z market, without alienating the current Millenial audience, to establish leadership while being culturally relevant.

Project Details:

Head of Design: Melatan Riden

Design Lead: Limber Zhang

Creative Director: Megan Penmann

Associate Creative Director: Allison Navon, Shannon Murphy

Senior Art Director: Emily Stetzer

Typeface(s) used: GT Alpina, ABC Favorit, ABC Favorit Lining