Differin is an RX, prescription-strength acne treatment product by Galderma, with a different approach to advancing acne science. We developed a new design system and art direction to support its brand evolution to tap into the Gen-Z market, without alienating the current Millenial audience, to establish leadership while being culturally relevant.
Head of Design: Melatan Riden
Design Lead: Limber Zhang
Creative Director: Megan Penmann
Associate Creative Director: Allison Navon, Shannon Murphy
Senior Art Director: Emily Stetzer
Typeface(s) used: GT Alpina, ABC Favorit, ABC Favorit Lining