Global campaign activation for Cetaphil @ NYFW 2024.
Influencers around the world were invited to New York Fashion Week 2024 to be the #FaceOfCetaphil. We designed a Cetaphil branded, NYC-themed travel set as a welcoming gift to all participants, including a suitcase, a makeup pouch, a luggage tag & stickers, a product info card, a passport as well as a boarding pass.
Project Details:
Head of Design: Melatan Riden
Design and Art Direction: Limber Zhang, Joyce Shi
Executive Creative Director: Megan Penmann
Copywriting: Shannon Murphy
Print Producer: Jeanette Luis
Printer: Steve Capellini, Vertical Group
Typeface Used: Space Grotesk