Global campaign activation for Cetaphil @ NYFW 2024.

Influencers around the world will be invited to New York Fashion Week 2024 to be the #FaceOfCetaphil. We designed a Cetaphil branded, NYC-themed travel set as a welcoming gift to all participants, including a suitcase, a makeup pouch, a luggage tag, some stickers, a product info card, a passport as well as a boarding pass.

Project Details:

Head of Design: Melatan Riden

Design: Limber Zhang, Joyce Shi

Executive Creative Director: Megan Penmann

Creative Director & Copywriting: Shannon Murphy

Print Producer: Jeanette Luis

Printer: Steve Capellini, Vertical Group

Typeface Used: Space Grotesk