Gowanus Wharf is a new mixed-use development on Brooklyn’s post-industrial waterfront, where creative energy, cultural legacy, and urban renewal converge. The team at NAØ crafted a brand identity that feels both rooted and forward-looking, capturing the neighborhood’s unique energy: raw yet refined, grounded yet aspirational. We developed a comprehensive identity system and digital experience, spanning the website, tenant application, digital brochure, and a suite of brand applications across both physical and digital touchpoints.
Project Details:
Creative Direction: Melatan Riden
Brand & Digital Design: In collaboration with Derick Holt
Website Development: Knightsbridge Park
Project with NAØ