Women won’t see economic equality for 257 years, unless we change the future. According to the World Economic Forum, closing the economic gap between women and men will take 257 years.
As the 5th-largest financial institution in America, PNC Bank has the power to change it — we created Project 257, an initiative to close the gap in this lifetime by investing more in women-owned businesses, and actively monitors the policies used to evaluate creditworthiness, so we eliminate gender bias from our practices. This book serves as a tool to create awareness, spread the spirit of this project and to be shared amongst stakeholders both internally and externally.
Designed and produced at Deutsch NY, this project was awarded Silver Lion in the Print and Publishing category for Cannes Lions International Festival of Creativity, 2023.
Chief Creative Officer: Samira Ansari
Head of Design: Melatan Riden
Design: In collaboration with Joyce Shi, Elena Woznick
Illustration: Juan Ignacio Hervas
Copywriting: Shannon Murphy, Jeff Good
Associate Creative Director: Allison Navon
Printer: Steve Capellini, Vertical Group
Typeface(s) Used: PP Editoril Old Regular, Courier Regular