Rebranding for the new generation of primary care provider, Village Medical.
The new design system introduced a circle motif that represents the connection and coordination across the entire Village Medical network: connection between the primary care provider with their patients, specialists, pharmacists, the practice care team, with the patient at the center of it all. It's the New Way to Well.
Project Details:
Chief Creative Officer: Samira Ansari
Head of Design: Melatan Riden
Design: In collaboration with Joyce Shi, Alexandre Correa
Iconography + Motion Graphics: Limber Zhang
Typeface(s) used: Romek Sharp Light, Apercu Regular
Project while at Deutsch NY
Read more on MM+M