Rebranding for the new generation of primary care provider, Village Medical.

The new design system introduced a circle motif that represents the connection and coordination across the entire Village Medical network: connection between the primary care provider with their patients, specialists, pharmacists, the practice care team, with the patient at the center of it all. It's the New Way to Well.

Project Details:

Chief Creative Officer: Samira Ansari

Head of Design: Melatan Riden

Design: In collaboration with Joyce Shi, Alexandre Correa

Iconography + Motion Graphics: Limber Zhang

Typeface(s) used: Romek Sharp Light, Apercu Regular