The team at MetaDesign Beijing was tasked with retaining the best of Volkswagen Global's new brand identity while localizing the design system for the Chinese market. The new Volkswagen brand reflects its commitment to become the leader in electric vehicles and create a completely carbon-neutral company by 2050.

My role in this project was to craft the brand design guidelines, create the bespoke applications, as well as a series of brand videos that introduce the creation and localization of the new brand identity.

Project Details:

Creative Direction: Sally Anderson

Design Director: Geehwee Lim

Design: In collaboration with Liz Huang, Jessica Zhu

Motion Design & Animation: Limber Zhang

Project while at MetaDesign