The team at MetaDesign Beijing was tasked with retaining the best of Volkswagen Global's new brand identity while localizing the design system for the Chinese market. The new Volkswagen brand reflects its commitment to become the leader in electric vehicles and create a completely carbon-neutral company by 2050.
My role in this project was to craft the brand design guidelines, bespoke applications, as well as create a series of short brand videos that introduce the localization of the new Volkswagen brand identity.
Creative Direction: Sally Anderson
Design: In collaboration with Geehwee Lim, Liz Huang, Jessica Zhu
Motion Design & Animation: Limber Zhang
Project while at MetaDesign